Mark Enderle’s professional strength and breadth of experience is in the development of private residential communities. He has a long and successful history across multiple classes of real estate – including development, sales and marketing, and private club operations.

From 2015-2018, Storied Development bought two communities, Boot Ranch and Talisker Club. Today both of these communities have been extraordinarily successful with the majority of the homesites sold and the Clubs on solid financial footing. Most recently, in 2024, Storied Development acquired 750 acres of beautiful raw land outside of Nashville, TN to develop Firefly – a community built around an Andrew Green golf course.

The Enderle Journey
My love for the game of golf began on my 12th birthday, when my mother dropped me and a collection of friends off to play at a local par 3. It seemed like an open venue to us as we navigated our way around the course with no idea what we were doing.

From that day forward, my sole purpose was to find a way to play more golf. While a decent overall athlete, my greatest passion and most satisfying success came on the golf course. It was a place where I could play with friends, but also a place that brought our family together. My siblings got so tired of hearing about golf that they just admonished me to just build golf courses for a living.

Never good enough to play in college, my passion remained. After school, going to work for a then Big 8 accounting firm, it became clear that golf was integral to my success. The relationships built on the golf course can lead to greater success in the business world. Ultimately, this passion led me to leave the accounting world to work for a community developer whose communities featured golf as one of its primary amenities.

It was here that I learned that two groups of people made money in this business – you either had to develop the project or be on the line selling real estate.

It was at this point that I transitioned from the financial side to being focused on selling the developer’s product. Everything from memberships to homesites and built product, it became clear that golf was a great qualifier for the customer’s financial ability to buy real estate. It was this realization that led me to be singularly focused on only the highest-end luxury communities. This focus has served me well and after the 2008 global financial crises, allowed me to develop relationships with private equity groups to partner with on the highest profile communities in their individual marketplaces.

Today, our success in each of the communities we have developed has revolved around creating lifestyles that our buyers want — nobody needs what we sell, they only have to want it for us to be successful.

What was the genesis for Firefly?
Nashville is a severely under-served golf market with a vibrant growing population. Having developed another successful community in the area, we were very familiar with the opportunity and found the perfect piece of land for golf, homes and a collection of amenities for everyone in the family.

How was the name chosen for the property?
Everything we do revolves around the family. When we thought back about our childhoods, growing up in a relatively rural setting like Firefly, some of our best memories revolved around our time with family in the evening chasing fireflies. It just speaks to everything special about the site.

What was the tipping point in selecting Andrew Green for the project?
We have had a long history working with golf course architects and to be able to get someone on the verge of becoming one of the finest architects of his time and still get the personal attention Andrew offers was unprecedented. We also wanted to build a golf course that harkened back to the golden age of golf, so who better to deliver that vision.

What specific aspects of his design will differentiate itself at Firefly?
When Andrew visited the site he had the same initial impression we did. The golf course was just lying there waiting to be developed. Specifically, we wanted to be able to play the ball on the ground, and Andrew had the perfect answer. Two-inch drainage in native soils made for a firm and fast surface and protected the Bermuda grass from the very cold temperatures we are susceptible to in Middle Tennessee. There are very few golf courses in this part of Tennessee that deliver this experience. Further, Andrew’s green shapes allow for very fast firm putting surfaces, which is a basic requirement for any golf course we develop.

What makes the immediate Nashville / Franklin area ripe for such a project?
As noted above, Nashville is a very desirable destination for people all over the country. The private club opportunities for communities of Firefly’s quality are very limited.

Who is your prospective member?
There are several buyer pools that we attract.

• The move-up buyer wanting something better than their current club or neighborhood
• The soon to move-in buyer looking for a place to land in the Nashville area.
• The recent Nashville area resident who has not been able to gain membership in similar quality clubs in the area.

A truly engaging club has a clear vibe. What kind of vibe are you looking to create at Firefly?
We are a family first community. We understand clearly the dichotomy between the old line traditional clubs and the newer more vibrant “make your own rules” clubs.

Our goal is to create a place where the level of service and quality of amenities line up with the newer clubs and recognizes the needs of the younger buyers while also respecting the traditions of the game and the values of the older members.

You’ve been personally involved in a number of past projects where golf and housing are joined together. What have you learned previously when golf and housing are joined together and what do you see happening that will ensure success for both elements at Firefly?

Recognizing that people who live in the community are far more invested in the success of the club and community than the traditional drive-in member.

We have to be good at every aspect of the club lifestyle so that the people living here understand and feel the tangible benefit of living where you play. It is particularly important today when so many of our owners and members work from home and life is truly centered around their community.

From a personal level – when you come to a property that provides golf and housing, what’s the first thing you notice?
There is an old saying in our world – “people make the party”.

If we are successful, our members and residents will find their lives enriched by the people they live and play with on a daily basis.

Clubs routinely talk about customer service. Define the term and the approach you will be implementing at Firefly?
I have heard the analogy that these communities are resorts where the guests never check out.

That is a blessing and a curse. We ask ourselves every day, how do we keep our residents’/members’ experience fresh and enjoyable?

What’s the most noticeable difference in your experience between those from the Baby Boomer generation and those now entering the scene who are looking to join a golf / housing project?
This difference in age comes with a corresponding difference is attitudes. I think the operative words we work hard on is understanding and respect.

Understanding the differences and revel in them while always respecting different people’s approach to how they live life.

If you could change one thing in golf unilaterally — what would it be and why?
I don’t think there is anything about the game that concerns me. To many of the points above, it is attitudinal. Golf is unique for the rules and traditions.

We need to preserve those, and I think they are being challenged on a variety of levels. LIV, No rules for golf etiquette, etc. is worrisome to me. Probably can’t change it, but my challenge is balancing it in a way that preserves the game’s integrity.

Biggest challenges facing Firefly – short and long term are what?
We touched on it earlier, but delivery of service is what keeps me awake at night.

Anticipating owner/member needs and meeting expectations. Anyone can build a great golf course or a great building, but creating culture both early on and for the long term is tough.

What specific game plan are you looking to implement that deals with each situation?
I have learned over the years, that service is people. We have a very detailed plan for who we hire, how we train our staff, and how we educate our members to understand the vision and goals of the community.

Best advice you ever received. What was it and who was it from?
“Do the right thing and the money will take care of itself”. This wasn’t from one person, but was gleaned from my parents, my spiritual leaders and from experience.

And in this advice “money” has many meanings, it’s more what I get from the decisions I make.

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Previously, Hallett served as Director of Instruction at Vanderbilt Legends Club in Franklin, Tennessee. A Nashville-area resident for the past 18 years, he has become one of the region’s most respected golf instructors. Earlier in his career, he served as Director of Learning and Performance for the PGA of America and as General Manager, Director and Lead Instructor at the PGA Center for Learning & Performance in Port St. Lucie, Florida. A longtime member of the PGA of America’s Education Faculty, Hallett has spent decades advancing golf education through his involvement with numerous PGA committees, including the PGA Teaching & Coaching Summit, where he has served as emcee for the past three events. Throughout his career, he has mentored hundreds of PGA Professionals while coaching golfers ranging from beginners to the world’s top touring professionals. His contributions to the profession earned him the PGA Professional Development Award (formerly the Horton Smith Award) in 2018 and PGA Teacher & Coach of the Year honors in 2024.

“Joe’s reputation as one of golf’s premier instructors, combined with his leadership, passion for teaching, and ability to connect with golfers of all skill levels, makes him an outstanding addition to Firefly,” said Mark Enderle, Partner, Storied Development. “He will play a pivotal role in shaping the golf experience and culture that will define our community,” said Enderle.

Widely recognized as one of golf’s premier instructors, Hallett is a GOLF Magazine Top 100 Instructor, Golf Digest Top 50 Instructor and Golf Range Magazine Top 50 Instructor. His instruction and commentary have been featured on NBC, CBS, TBS, GOLF Channel and SiriusXM Radio, as well as in national publications including The Wall Street Journal, USA Today and The New York Times. Hallett has coached numerous LPGA Tour players, including former World No. 1 Stacy Lewis, major champions Maja Stark, Lexi Thompson and Inbee Park, Hall of Famer Juli Inkster, and many other accomplished professionals. His students have gone on to earn Rolex Player of the Year honors, major championships, Vare Trophies, Solheim Cup captaincies and appearances, and numerous career-best performances.

“The addition of Joe to our team will further elevate the member experience both on and off the course,” said Todd Huizinga, General Manager, Firefly. “His depth of experience, combined with his passion for making the game enjoyable and accessible for players of all levels makes him an exceptional instructor, and we know he will be a tremendous asset to our members.”

“Mark Enderle and Todd Huizinga have provided an incredible opportunity for me to share the experience and knowledge I’ve gained throughout my career in golf,” said Hallett. “I’m excited to bring that experience to a great team and community, help players enjoy the game more, and create memorable experiences on the course.”

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Most notably, we’ve officially broken ground on Outpost, Fieldhouse, and the Golf Shop, each thoughtfully designed to elevate both the everyday and the exceptional.

As Firefly begins it’s first full year of operation in 2027, the Fieldhouse – located on the east edge of the driving range – will serve as a central hub for connection and activity, offering casual dining, a state-of-the-art teaching facility, and comfortable gathering spaces designed for members to relax, connect, and enjoy time together. Whether refining your game or unwinding with family and friends, the Fieldhouse will be a cornerstone of the Firefly lifestyle.

Out on the course, the Outpost – located between holes 3, 4 and 12 – redefines what it means to relax and refuel during a round. This course-side comfort station blends convenience with elevated hospitality, offering a curated selection of fresh snacks and sandwiches, as well as more indulgent options such as hot breakfast favorites, gourmet burgers, and seasonal specialties. It’s a seamless extension of the golfing experience—thoughtful, inviting, and distinctly Firefly.

Complementing these initial amenities, the new Golf Shop will be a refined retail and service destination, thoughtfully appointed with premium apparel, equipment, and personalized service to meet the needs of every golfer. It will also feature a coffee shop for a boost of energy or a quick snack before or after your round.

All three amenities are slated for completion in Spring 2027. The Golf Shop and Fieldhouse are the first two pieces of Firefly Village, which will also include the Clubhouse, Locker Rooms, Fitness Center, and Cart Barn, marking a significant milestone in the continued evolution of the club and community.

In addition to these exciting amenity developments, Firefly is also proud to welcome two exceptional leaders to the team. Ashley Hylton joins as Head Golf Professional, and Aaron Levinson as Director of Golf—both bringing deep expertise and a shared commitment to delivering an unparalleled golf experience. Their leadership will be instrumental as we look ahead to the highly anticipated course opening later this year.

With each passing day, Firefly is becoming more than a vision; it’s becoming a destination defined by thoughtful design, world-class golf, and a lifestyle centered on connection, comfort, and discovery.

And this is just the beginning.

More About Ashley Hylton

More About Aaron Levinson

View Latest Progress Gallery

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“Firefly will be defined by its culture and elevated member environment, and with his experience at top leading clubs, Aaron will bring hands‑on leadership, professionalism, and a commitment to excellence that members will see every day,” said Todd Huizinga, General Manager, Firefly

Meet Head Golf Professional

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 In her role, Ashley will work closely with Director of Golf Aaron Levinson to oversee all daily golf operations, including team leadership, strategic planning, event programming, and ensuring an exceptional member experience. 

A graduate of Coastal Carolina University, Ashley served as an Assistant Professional at Grandfather Golf & Country Club in Linville, North Carolina, a Senior Assistant at Berkely Hall in Bluffton, South Carolina and most recently, the Head Golf Professional at Spring Island Club in Okatie, South Carolina. 

“I am a firm believer that we are not just in the “Golf Business,” but rather in the business of making memories. Golf is simply the vessel we use to provide an unbelievable escape to members and their guests. I deliver this through inspiring an energetic team devoted to loving exceeding expectations, member programming that continuously evolves and adapts, and getting the little details right every time.” Ashley Hylton 

Meet Director of Golf

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“It’s gratifying to have been able to walk this beautiful property not that long ago and now see its beauty being incorporated into a world class lifestyle experience,” said Green. “To be able to share that sense of excitement with our Founder members has been an amazing opportunity.”

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Between sprigging and contouring greens, we spoke with Green about his design philosophy, the magic of the Firefly landscape, and what makes this course destined to become a modern classic.

Rooted in Place, Inspired by History

When asked about his inspiration for the Firefly course, Green’s response was immediate and heartfelt. “Our big message and goal were to give Firefly a really strong sense of place,” Green explained. “To let it speak to the Tennessee countryside, its graceful topography and the moments where the land gets bold. We’ve used those moments to create drama and intrigue in the routing of each hole.”

His guiding light throughout the process? The timeless principles of the game’s golden age, an era when design was as much about strategy and soul as it was about aesthetics.

The Marriage of Beauty and Playability

The land and topography are undeniably beautiful. But Green is quick to warn against mistaking beauty for substance. “I talk often about the difference between sizzle and steak,” he said with a smile. “Sizzle’s great, but without the steak, it’s pointless.”

For Green, playability is the foundation. The course was intentionally designed to accommodate players of all skill levels, with wide corridors in key landing zones, options to run the ball onto greens, and varied tee boxes to tailor the experience. But make no mistake, Firefly is as thoughtful in its design as it is enjoyable to play. “We want you to see the shot in your mind, then try to execute it,” said Green. “That mental engagement is a key part of the design.”

What Makes a Course Great? Firefly Checks Every Box

When asked what every great golf course must have, Green listed four elements, and believes Firefly embodies them all:

• Interesting Greens – “Each green at Firefly is its own puzzle,” said Green. “You’ll face different challenges from every angle and pin location.”
• Strategic Routing Across Natural Land – Firefly’s terrain is both graceful and bold, and Green has carefully routed the course to bring out the best in it.
• Shot Variety – “You’ll use every club in the bag,” Green noted. With varied distances and changing angles, Firefly demands a full spectrum of golf shots.
• Strategy at the Core – Hazards, angles of attack, and risk-reward choices ensure that every round played at Firefly is a mental challenge, each decision should make you think.

“Strategy is the soul of the game,” Green emphasized. “Firefly will reward precision and planning with better lines of play and better access to hole locations.”

Surprises in the Soil

Even for seasoned golfers, Firefly holds a few surprises. “I think the way the ball will come to rest will be unexpected,” Green shared. With slopes and contours both subtle and dramatic, players will encounter sidehill, uphill, downhill, and uneven lies throughout their round. “That adds immense value to the playing experience. The course will keep you on your toes.”

The closing stretch, Green promises, will leave players both fulfilled and hungry for more. “You’re going to want to turn right around and play again.”

More Than Golf

Ultimately, Firefly is more than a fantastic golf course. Firefly is an experience, a lifestyle, a destination infused with authenticity and rooted in its surroundings. “There’s a real connection between the Tennessee countryside, the community that’s being built here, and the golf course itself,” said Green. “They’re not separate ideas, they’re all purposefully designed to work together.”

As the course nears completion, Green is filled with pride in what has emerged from the soil. “There’s a level of soul born from the ground underneath,” he said. “It’s a magical spot. You’ll walk away feeling like you’ve been part of something special, and you’ll want to come back again and again.”

Final Thoughts

At Firefly, Andrew Green is sculpting a journey. A journey that embraces history, honors the land, and dares golfers to be their best selves. Whether you’re walking it for the first time or the fiftieth, Firefly promises an experience rich in challenge, beauty, and heart.

Firefly is set to welcome members and guests Fall 2026.

About Andrew Green: Andrew has restored several legacy golf courses, earning him a reputation as one of the world’s most acclaimed golf course architects. His restoration work includes such venerable courses as Inverness in Ohio, Oak Hill East in New York, Congressional Blue in Maryland, East Lake Golf Club in Atlanta, Interlachen in Minneapolis, and Vaquero in Texas.

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