Sales for the second phase of the community are set to launch in early May, according to a news release, with around 60 buyers in line to purchase a phase two homesite.

Storied Development in partnership with Wheelock Street Capital announced plans for Firefly in October 2024, and demand for the luxury community has taken off. Within the first 45 days of its phase one homesite launch, Firefly sold over 80 homesites, with 20 remaining in phase one today. Total sales volume for phase one sits around $65 million, according to a spokesperson.

“As the golf courses near completion and gear up for a fall opening, we are eager to continue this forward progress leading into the second phase of homesite sales,” said Mark Enderle, Storied Development partner, in the release. “Buyers’ confidence is growing as they see tangible progress on the ground, and that’s reflected in the strong conversion our sales team is seeing from their property tours to actual homesite purchases.” 

The community, located 30 miles south of Nashville, plans to bring 407 single-family homes, an 18-hole golf course and a 9-hole short course, designed by golf course architect Andrew Green, to Spring Hill. The courses are set to open this fall.

The second phase of sales will include homesites with golf-course frontage, creek-side settings and homesites surrounded by green space and trail networks, according to the release.

Homesites will range from $700,000 to more than $2 million, with homes anticipated to start around $2.5 million. Construction on homes is set to start in 2027.

The development will offer a full-service clubhouse, fitness center, family club, adult and family pools, a bowling alley, golf simulators and a racquet club with tennis, padel and indoor pickleball courts.

Construction on its three primary golf club buildings, the Fieldhouse, Outpost and Golf Shop, is scheduled to start within the next month, according to the release, with additional amenities phased in over time. 

Firefly marks Storied Development’s second local private golf community. The Georgia-based residential developer is the firm behind The Grove, a 1,100-acre master-planned golf community in College Grove, and is involved in other private golf communities, such as Talisker Club in Park City, Utah, and Boot Ranch in Fredericksburg, Texas.

Read more about Firefly’s exciting progress. Firefly’s Next Chapter.

View Progress Photo Gallery.

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Most notably, we’ve officially broken ground on Outpost, Fieldhouse, and the Golf Shop, each thoughtfully designed to elevate both the everyday and the exceptional.

As Firefly begins it’s first full year of operation in 2027, the Fieldhouse – located on the east edge of the driving range – will serve as a central hub for connection and activity, offering casual dining, a state-of-the-art teaching facility, and comfortable gathering spaces designed for members to relax, connect, and enjoy time together. Whether refining your game or unwinding with family and friends, the Fieldhouse will be a cornerstone of the Firefly lifestyle.

Out on the course, the Outpost – located between holes 3, 4 and 12 – redefines what it means to relax and refuel during a round. This course-side comfort station blends convenience with elevated hospitality, offering a curated selection of fresh snacks and sandwiches, as well as more indulgent options such as hot breakfast favorites, gourmet burgers, and seasonal specialties. It’s a seamless extension of the golfing experience—thoughtful, inviting, and distinctly Firefly.

Complementing these initial amenities, the new Golf Shop will be a refined retail and service destination, thoughtfully appointed with premium apparel, equipment, and personalized service to meet the needs of every golfer. It will also feature a coffee shop for a boost of energy or a quick snack before or after your round.

All three amenities are slated for completion in Spring 2027. The Golf Shop and Fieldhouse are the first two pieces of Firefly Village, which will also include the Clubhouse, Locker Rooms, Fitness Center, and Cart Barn, marking a significant milestone in the continued evolution of the club and community.

In addition to these exciting amenity developments, Firefly is also proud to welcome two exceptional leaders to the team. Ashley Hylton joins as Head Golf Professional, and Aaron Levinson as Director of Golf—both bringing deep expertise and a shared commitment to delivering an unparalleled golf experience. Their leadership will be instrumental as we look ahead to the highly anticipated course opening later this year.

With each passing day, Firefly is becoming more than a vision; it’s becoming a destination defined by thoughtful design, world-class golf, and a lifestyle centered on connection, comfort, and discovery.

And this is just the beginning.

More About Ashley Hylton

More About Aaron Levinson

View Latest Progress Gallery

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“Firefly is unlike anything else Middle Tennessee has seen, and what we are offering in terms of lifestyle and amenities in addition to Green’s vision for golf has contributed to the unprecedented sales success in our initial homesite launch,” said Mark Enderle, Storied Development Partner. “The golf, clubhouse, and community amenities are embedded in the fabric of Firefly creating a harmonious experience for family and friends. The synergy between living and experiencing go hand-in-hand, which is the biggest differentiator between Firefly and other traditional golf clubs in the area.”

Best known for his masterful restorations of East Lake, Oak Hill, Scioto, and Interlachen, Firefly represents the first original golf course design of Andrew Green’s award-winning career. Construction progress has been steady in 2025, with several golf holes already complete and more underway. Looking ahead, members can anticipate walking the fairways for the first time when the course officially opens in Summer 2026. Supporting facilities, including the Golf Shop, as well as food and beverage options at the Fieldhouse and Outpost, are expected to be completed by the end of 2026, with additional amenities phased in over time.

“As an architect, having a raw piece of land to shape into a golf course is both a tremendous privilege and an incredible challenge,” said Andrew Green. “At Firefly, the land gave us the opportunity to craft a course that feels as though it’s always been here, while still pushing forward the game’s traditions, an experience that golfers of all levels will want to come back to again and again.”

Beyond the 18-hole golf course, Firefly will also have a nine-hole short course, and it will offer a wealth of luxury amenities including a clubhouse, fitness center, family club, adult and family pools, a bowling alley, golf simulators, and a racquet club with tennis and indoor pickleball courts. These facilities aim to provide a comprehensive lifestyle experience within the serene Tennessee countryside.

“Firefly is such a unique offering to Middle Tennessee, combining a private member’s club and a luxury home community so buyers and their families can experience this new lifestyle all-year round,” said Jeff Laliberte, Partner, Wheelock Street Capital. “Together with Storied Development we have created a strategic roadmap for Firefly that will ensure its ongoing success.”

Current homesites range from $575,000 to over $1,675,000. Construction of homes at Firefly should start in 2027, and the community will have around 400 homes once complete. For more information and to learn more about the community’s offerings, please visit www.fireflyliving.com.

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One of the most exciting new developments capturing investor and luxury buyer interest is Firefly, Nashville’s preeminent private golf club community where extraordinary experiences await families seeking the finest amenities, activities, and programming available.

1. A Booming Economy = Strong Real Estate Fundamentals

Middle Tennessee’s economy is firing on all cylinders. Anchored by Nashville and extending into high-growth counties like Williamson and adjacent Maury County, the region has seen impressive GDP growth—3.1% in 2024, outperforming many larger markets, and the national employment growth rate for 2024 was just 1.4%.

With headquarters and major regional offices for Oracle, Amazon, HCA Healthcare, Nissan, and more, the job market is thriving. Unlike slower-recovering metros like Chicago and Los Angeles, Nashville’s vibrant business ecosystem fuels consistent housing demand and strong price appreciation.

2. Population Growth: Migration Trends Favor Tennessee

People are voting with their feet—and they’re moving to Tennessee in droves.

• Greater Nashville gained over 35,000 residents in 2023, fueled by job opportunities, lifestyle appeal, and a favorable tax climate.
• In contrast, Los Angeles County lost nearly 100,000 people, and Cook County (Chicago) shrank by more than 61,000.
• Tennessee’s no state income tax and business-friendly environment make it especially appealing to relocating entrepreneurs and remote professionals.

This continued influx of people translates directly into sustained real estate demand—and an upward pressure on prices.

3. Private Club Communities: Limited Inventory, Big Potential

Middle Tennessee’s private club communities are experiencing unprecedented demand. These exclusive neighborhoods offer more than just homes—they provide lifestyle, security, and long-term investment value, but demand has out-paced supply. Enter Firefly, a new standard for private club living in the South. Located just outside of Franklin, Firefly is a private, gated club community designed for those who want it all: luxury, nature, golf, amenities and programming designed for the whole family, and a real sense of community. With only approximately 400 custom homes planned, Firefly offers an ultra-exclusive opportunity to own in one of the region’s most thoughtfully designed, lifestyle-driven developments.

Key highlights of Firefly:

• 18-hole Andrew Green designed golf course and 9-hole short course designed to blend into the natural Tennessee landscape.
• World-class amenities including a clubhouse, family club, racquet sports, pools, dining and much more. READ MORE
• A focus on intentional living, where architecture, community, and nature are seamlessly integrated.
• Limited inventory ensures long-term exclusivity and appreciation potential.

Compared to similar private communities in Los Angeles or Chicago suburbs—where homes can start at $4–5 million—Firefly offers unparalleled value, with custom homes anticipated to start at $2.5 million.

4. Affordability Meets Upscale Living

When you compare costs between Middle Tennessee and top-tier markets, the opportunity becomes even more clear:

Factor in the state tax savings, lower carrying costs, and greater land value per dollar, and the return on investment in Tennessee stands out dramatically.

Bottom Line: Firefly Lights the Way for Smart Investors

Firefly is a response to what today’s luxury buyer really wants: authenticity, design, space, privacy, and community. And it’s doing it in one of the most economically vibrant and demographically favored regions in the U.S. With limited inventory, early-phase pricing, and unmatched lifestyle features, Firefly—and Middle Tennessee as a whole—offers a rare window of opportunity for investors and discerning buyers alike. Whether you’re diversifying from a high-cost market or making a lifestyle shift, there’s never been a smarter time to explore what Middle Tennessee has to offer. With the launch of Firefly, strong economic fundamentals, and increasing demand, the window of opportunity is wide open—but it won’t stay that way for long.

What is considered Middle Tennessee?

Middle Tennessee is one of the three Grand Divisions that make up Tennessee: East, Middle, and West. The Middle Tennessee region is comprised of 41 counties east of the Tennessee River. The state’s capital and largest city, Nashville, is in Middle Tennessee.

The Middle Tennessee region is divided into three divisions:

• The Columbia Division is comprised of the counties of Giles, Hickman, Lawrence, Lewis, Marshall, Maury, and Wayne.
• The Northeastern Division is comprised of the counties of Clay, Cumberland, DeKalb, Fentress, Jackson, Macon, Overton, Pickett, Putnam, Smith and White.
• The Nashville Division comprises Cannon, Cheatham, Davidson, Dickson, Houston, Humphreys, Montgomery, Robertson, Rutherford, Stewart, Sumner, Trousdale, Williamson, and Wilson counties.

The post Why Now is a Smart Time to Invest in Middle Tennessee Real Estate appeared first on Firefly.

1. Real Estate Value That’s Still Within Reach

Middle Tennessee has seen major appreciation in home values—but areas like Spring Hill still offer excellent value per square foot compared to Nashville’s urban core. New home communities and available new construction homes are booming in Spring Hill. With property values continuing to rise, the long-term equity potential is strong. Spring Hill gives you room to grow—literally and financially.

2. Family-Friendly Living

Spring Hill is ideal for families, thanks to welcoming neighborhoods, quaint small-town charm, and abundance of parks and green space. Williamson County and Maury County school systems both serve the area, giving buyers multiple public and private school district options. The community vibe is strong—think farmers markets, family festivals, and neighbors who actually know your name.

3. Proximity to Nashville—Without the Hustle

With easy access via I-65, Spring Hill is just a short drive away from Nashville’s booming music, culinary, and arts scene, making the Spring Hill area the ideal retreat for those who want privacy and luxury without being disconnected. Life at Firefly offers the perfect blend of natural landscapes, world-class family friendly amenities, yet close to the excitement of one of America’s great cities.

4. A Region Full of Opportunity

Beyond Spring Hill, the greater Middle Tennessee region offers countless communities to explore—Franklin, Murfreesboro, Columbia, and of course, the energetic heart of Nashville. Each one has its own unique flavor, making it easy to find the perfect fit for your lifestyle and goals.

Tennessee continues to shine as one of the smartest places to buy real estate in the Southeast—and Spring Hill is leading the way. With strong growth, great schools, a welcoming atmosphere, and home prices that still make sense, now is a great time to explore what this area has to offer.

More on Firefly – Spring Hill’s Premier Luxury Community

A significant addition to Spring Hill’s luxury landscape is the upcoming Firefly community. Spanning over 700 acres in Maury County, Firefly is a private, gated club community developed by Storied Development in partnership with Wheelock Street Capital. The community will feature over 400 single-family homes, with initial homesite prices ranging from $500,000 to $1.5 million and finished homes starting at $2.5 million.​

Firefly’s amenities are set to redefine luxury living in the area. The centerpiece is an 18-hole championship golf course and a 9-hole short course, both designed by renowned architect Andrew Green—his first original design. Additional amenities include a full-service clubhouse, fitness center, family club, adult and kid pools, bowling alley, golf simulators, and a racquet club with indoor pickleball courts.

Golf courses completion is expected by the end of 2025 and a grand opening tentatively scheduled for spring 2026.

Photo credit:  VisitFranklinTN.com

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1. A Thriving Job Market

Nashville is the heartbeat of Middle Tennessee, and it’s pulsing with opportunity. The area has seen explosive growth in healthcare, tech, music, tourism, and education. Companies like HCA Healthcare, Amazon, and Oracle have invested heavily in the region, bringing with them thousands of jobs. Plus, the entrepreneurial spirit is alive and well—Middle Tennessee is a fantastic place to launch a startup or small business.

2. Mild Climate & Natural Beauty

Four distinct seasons, none of which is too extreme. That’s the weather in Middle Tennessee in a nutshell. Spring and fall are particularly stunning, with rolling hills and colorful foliage. You’re never too far from a trail, a lake, or a hidden waterfall. Places like Percy Warner Park, Radnor Lake, and the Harpeth River offer endless outdoor recreation options right outside your back door.

3. Small-Town Feel, Big-City Perks

While Nashville gets most of the attention (and rightfully so), the surrounding communities like Franklin, Murfreesboro, and Columbia offer the warmth and friendliness of small-town living with easy access to the entertainment and amenities of the city. You can enjoy and be home in time for a peaceful night’s sleep under the stars.

4. A Music & Culture Hub

It’s called Music City for a reason. Nashville and the surrounding areas are rich in music history—from the Grand Ole Opry to local honky-tonks with the next big thing on stage. But it’s not just about country. Jazz, blues, rock, indie, gospel—it’s all here. Add in a growing food scene, local festivals, and a community that embraces creativity, and you’ve got a region bursting with culture.

5. Top-Tier Education

Middle Tennessee is home to highly rated public schools, private institutions, and major universities like Vanderbilt, Middle Tennessee State University, and Belmont. Educational opportunities for all ages are abundant, and the region continues to invest in making them better.

6. Affordability (Compared to Other Major Markets)

While prices have risen with the area’s popularity, Middle Tennessee remains relatively affordable when compared to other metro areas like Atlanta, Austin, or Los Angeles. Middle Tennessee real estate gives you more home for your money and enjoy a high quality of life. One example is Firefly located just outside Nashville, a private, gated golf club community with the most comprehensive, family-centric amenity offering in the region.

7. A Sense of Community

What truly sets Middle Tennessee apart is its people. Southern hospitality and hometown pride are real here. Whether it’s a neighbor helping you with your groceries, or sports fans cheering for one of the many hometown teams—you’ll feel the warmth from day one.

Middle Tennessee isn’t just growing—it’s thriving. Offers a rare blend of opportunity, beauty, culture, and community, Middle Tennessee is a place where you can grow roots, chase dreams, and truly enjoy life. So whether you’re considering a move or just looking to fall in love with your hometown all over again, take a closer look at Middle Tennessee—you might just find everything you’ve been searching for

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